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The cleaning products market is changing, and reshaping itself rapidly.
The traditional distribution model is being replaced by digital catalogs, online ordering and remote customer service – and to an industry that needs to focus more on the “process of cleaning” than the products purchased.
This does mean that defeat is inevitable – by no means; but adaptation to a new reality is essential. Maintaining a service-minded focus will keep your company in the forefront of our marketplace, and sharpening your messaging is where we can become a productive member of your team.

Mark Feldmeier, with nearly 30 years in the industry as an observer, student and innovator can provide you with valuable insight into the high’s and low’s of getting new concepts and products to market, while protecting your intellectual property. He brings a balance of drive and determination to help you avoid the “innovation-vultures” and get you and your ideas in front of the people who can help bring new concepts to market.  You can see examples of his work throughout the breadth of this website, and can reach him directly by emailing

Michael Martin has worked within the distribution, manufacturing, product design and marketing worlds for over 25 years. His task is to help craft the message that shortens the sales cycle, be it in text, video or in web design. Michael has developed training materials for virtually every discipline of cleaning, and can assist you, your team, and your products offer an aura of excellence that sets you apart in any marketplace – from education to healthcare, and floorcare to critical disinfection. He may be reached by emailing

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